During J. Cole’s Day N Vegas festival headlining performance a political campaign ad was unveiled, teasing his highly anticipated project, The Fall-Off. As Graphic Designer behind the campaign I developed the full branding and visual identity, crafting a political aesthetic that aligned with the narrative of the project. Through the use of a video endslate, posters, pins, hoodies and more, this marked the first time fans were introduced to any official branding for The Fall-off – making it a memorable and widely discussed moment within the J. Cole community.