“Beginning April 4, 2020, ESPN premiered a short story video each day, culminating with the final debut on the April 15 anniversary date. The 10+ episode Jackie to Me series, features newly conducted interviews with prominent athletes & public figures speaking about Robinson’s many legacies and lasting impact across generations. Tim Anderson, Bobby Bradford, Ruby Bridges, Chuck D, Rev. Jesse Jackson, Billie Jean King, Willie O’Ree, Robinson’s son David and more are among the Jackie to Me interviewees who share personal reflections and stories.”

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I was honored to be asked to create the branding and visual identity for this powerful project commemorating the 75th Anniversary of Jackie Robinson breaking the MLB color barrier. As a Lead Designer at ESPN, I developed a type-forward logo that carries an elegance I believe to become timeless. A reoccurring theme throughout the series was Jackie Robinson’s strength of character, and who he was beyond baseball.

Through thoughtful typography and intricate design choices, I aimed to capture the elegance, professionalism, pride, and quiet confidence that Jackie Robinson embodied. His legacy has long been a personal inspiration, and working this project only deepened my commitment into becoming the best version of myself each day.