Camden Murphy is the definition of determination—a self-made driver who has carved out a place in two of the most demanding arenas in motorsports: NASCAR and Monster Jam. DREAMER proudly supported Camden in pursuing his NASCAR dreams by sponsoring him for multiple races.

As Creative Director, I was responsible for visual assets and design for Camden’s car wraps, fire suits, and helmet. With storytelling at the forefront, we branded Camden’s Dreamer debut race with SPONSORS NEEDED, a narrative that highlights the financial challenges many NASCAR drivers face in pursuing their ultimate dreams. The following 2 races we wrapped Camden’s car in DREAMER branding with a bold emphasis on the DREAMER ‘kite’ Logo.

While collaborating with local photographers and videographers I organized a series of photoshoots designed to complement Camden’s personality and his story, while also distinguishing him from other NASCAR drivers. The campaign coincided with an impressive NASCAR ARCA series debut, where he finished 2nd.