To commemorate the 10-year anniversary of J. Coles iconic album 2014 Forest Hills Drive, Cole performed the album in its entirety for one-night only at Madison Square Garden. In the spirit of the legendary Dollar & a Dream Shows, 2,014 fans we given the exclusive opportunity to purchase tickets for just $1!

Utilizing archived photography, I developed a cohesive visual identity for this highly anticipated event. Through the use of Photoshop techniques, thoughtful type layout, and illustration, I created a look that spanned the entire rollout.

In addition, I designed limited-edition merchandise sold exclusively on-site. The final creative direction honored storytelling essence of 2014 Forest Hills Drive while generating excitement among fans for a rare chance to see a historic MSG show for only a dollar.